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Read Ruben’s Book The Courage to Succeed (click here)
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Leaders are Readers "The books you read and the people you associate with will determine where you are in five years." 
Becoming an expert in any subject is a byproduct of years of study fueled by a passionate desire to learn everything about the subject.
Ruben has always been driven to learn anything that could possibly give him an edge in sports and in business. The average American reads one book a year. It only takes reading a book a month to be in the top 5% of readers in the US. Every year since 1984, Ruben has read at least a book a week! Most of the time he's working on four or five books at a time.
On top of that, since 1984, Ruben has listened to over 1000 tapes on peak-performance and self improvement. Ruben has attended over 100 seminars in the last ten years!
Ruben distills the information and though application and deep study, shares his insights with his audiences.
The following are some of Ruben's favorite books:
As a Man Thinketh - James Allen
Success! the Glen Bland Method - Glenn Bland
How to Win Friends and Influence People -Dale Carnegie
Man’s Search for Meaning - Viktor Frankl
How to Have Power and Confidence in Dealing with People -Les Giblin
Think & Grow Rich - Napoleon Hill
Life is Tremendous - Charlie Jones
See You at the Top -Zig Ziglar
Personality Plus - Florence Littauer
You and Your Network - Fred Smith
The Power of Positive Thinking - Norman Vincent Peale
Tough Times Never Last but Tough People Do - Robert Schuller
Slaying The Dragon - Michael Johnson
Create Your Own Future -Brian Tracy
Seeds of Greatness -Dennis Waitley
The Alchemist -Paulo Coelho
Simple Steps to Impossible Dreams - Kevin Scott
Becoming A Person of Influence - John Maxwell
Winning Every Day - Lou Holtz
Rhinoceros Success - Scott Alexander
They Call Me Coach - John Wooden
Awaken The Giant Within - Tony Robbins
I Dare You - William Danforth
Dare To Win - Mark Victor Hansen
The Magic Of Thinking Big - David Schwartz
Finding The Champion Within - Bruce Jenner
The Total Money Makeover - Dave Ramsey
The Power of Full Engagement - Jim Loehr
My Utmost for His Highest - Oswald Chambers
The Traveler's Gift - Andy Andrews
Wooden on Leadership - John Wooden
General Patton's Principles - Porter Williamson
Biographies
Success leaves clues. Reading the lives of people who have accomplished great things will helps develop belief, and shows us what works and does not work in life.
In fact, in the olden days, reading biographies was part of people's education. People like Abraham Lincoln, George Washington, and Thomas Jefferson learned their leadership skills by reading biographies.
At home, my wife Cheryl and I regularly read biographies to our daughter Gabriela and our son Gracen. Our kids are learning the great thoughts of great people. Our finished product will be their raw material. Imagine what they will accomplish in 20 years!
The biographies of the following people have made an impact in my life.
General George Patton
George Washington
General Norman Schwarzkopf
Sam Walton
Dave Thomas
Ray Kroc
Harlan Sanders
Robert Schuller
John Wooden
Lou Holtz
Ronald Reagan
Abraham Lincoln
Thomas Jefferson
Nelson Mandela
Billy Graham
Viktor Frankl
Donald Trump
Michael Johnson
Mother Theresa
Gandhi
Winston Churchill
Bruce Jenner
Rich DeVos
Inspirational Movies
Chariots Of Fire
Cool Runnings
Rocky
Magnificent Obsession
Master and Commander
The Rookie
Captains Courageous
Iron Will
16 Days of Glory
Miracle
Apollo 13
Rudy
The Right Stuff
Braveheart
Gladiator
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Ruben Gonzalez Salt Lake City Olympics - 84 MPH
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